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VO2's The Huddle: 1st Edition
March 22nd 2022
Bitcoin (BTC): $42,771 | 24H change: +4.0% | Year Change: -7.6%
Ethereum (ETH): $3,010 | 24H change: +2.5% | Year Change: -18.3%
There’s so much happening in the crypto world it can be hard to keep up. This newsletter is designed for athletes interested in crypto - we’re going to drop bite-sized updates of what’s going on in crypto every week, with a special emphasis on the sports-crypto world. Welcome to The Huddle!
🚨 Weekly Highlights 🚨
Crypto firms have big advertising budgets for 2022, especially in sports
Yall saw the Coinbase ad with the moving QR code this Super Bowl. It actually brought so much site traffic to Coinbase that the website went down! And Coinbase isn’t the only one that’s put huge bank into paid advertising: eToro, crypto.com, and FTX are a few other notable exchanges that have made their mark in sports through advertising. Crypto.com is even confirmed to be the FIFA World Cup sponsor in Qatar later this year. All said and done, 2022 is going to be a big year for crypto advertising in sports, keep a lookout.
More and more athletes want to be paid in crypto
Maybe you know about Odell Beckham Jr. electing to take his $750,000 salary for the 21-22 season in Bitcoin. Well, Bitcoin hit a rough patch early 2022 and his salary only became worth $413,000 (and only $35,000 after taxes). But that hasn’t deterred other athletes at all - Brazilian MMA Fighter Matheus Nicolau recently opted to receive all his fight earnings in Bitcoin to protect against declining currencies and inflation. It’s a strong sign that trust in crypto isn’t going away.
Vitlaik Buterin Makes it to the cover of TIME Magazine
In case you don’t know who Vitalik is, he’s one of the founders and the mastermind behind Ethereum, the second largest cryptocurrency after Bitcoin. He’s a visionary who wants crypto to become more than a way to flaunt lambos and digital pictures of monkeys. Vitalik highlights the $15 million donated to the Ukraine wallet as an example of what crypto could and should be used for. As a result, TIME called him the “Prince of Crypto”. Twitter called him some other stuff though… (it’s actually pretty funny and Tom Brady even responded too, thanking Vitalik for his contributions).
🔥 VO2 Token Waitlists Are Live 🔥
Shoutout to our launch batch of athletes, Alexia Mobley of Louisville, Dominique Onu of UCLA, Shakira Austin of Ole Miss, and Veronica Burton of Northwestern, their tokens drop April 4th.
Also it’s just in - we’re launching our VO2 token this Friday, March 25th! Purchase a VO2 token to guide the direction VO2 goes from what sports we target to what athletes make tokens. VO2 token holders are even rewarded with free tokens from athletes who join the platform in the future.
To join the waitlists of our launch athletes or the VO2 token, check out our website .
Finally, if you’re interested in making your own athlete token, hit us up at firstname.lastname@example.org. We have a large demand of athletes, but we prioritize athletes who are on our newsletter (nice!) do athlete highlights with us (check out our Instagram) and are active on our Discord (join here).
Also heads up, as an athlete who joins the Discord, you’ll get access to an exclusive channel for athletes where you can talk to other athletes.
And that’s a wrap for our first edition, see you guys next week!
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